About I'M SAFE
Safety should feel simple, personal and shared.
I'M SAFE builds a free personal safety app and practical optional devices that help people stay connected, reach those they trust and act more quickly when support is needed.
Why we exist
Built around the people you care about.
Personal safety is often treated only as an emergency problem. I'M SAFE began with a simpler idea: people should have practical ways to stay connected before, during and after difficult moments.
The app brings chosen family members and friends together through Bubble and SOS. Optional devices add a physical trigger or standalone loud alarm when useful.
What we build
One app. Two optional device types.
The I'M SAFE app
Bubble, SOS and supporting safety tools in one free app.
BLE SOS Tags
Physical buttons that connect to the app for supported SOS and smart-finder functions.
Personal Alarms
Standalone loud sirens that work without a phone or app.
Our principles
How we think about safety.
- 01
Care, not constant checking
Tools should help people stay connected without making relationships feel like surveillance.
- 02
Simple enough for everyday life
Safety tools are useful only when people can understand, carry and use them easily.
- 03
Start with the app
The app provides meaningful value without requiring a device purchase.
- 04
Honest about limitations
No app or device can guarantee safety. Connected functions may depend on phones, permissions, connectivity and settings.
Our journey
Building everyday safety.
2022
Started with SOS alerts and live-location sharing.
2023
Added tools such as Fake Call and Anonymous Recording.
2024
Expanded support features and broader availability.
2025 onwards
Introduced Bubble for families, friends and everyday connection, while developing practical safety devices.
Presence
Built across India and Australia.
Start with the free app. Add a device only if it suits you.
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